Unique restaurant is a fine restaurant in Tel-Aviv, Israel. The restaurant is most of the time full of clients and have a diverse type of food from around the world. The restaurant offers a top-level service, calm vibe and recommended by clients to families and couples.
Couples and families need to book a reservation to Unique restaurant quickly and smoothly customized. The clients and the restaurant are tired of book reservations by phone..
Design an app for Unique restaurant which allows the user to easily book a customized reservation to the restaurant.
User Research | Personas | User Stories | User Journey Maps
I conducted a quantitative research using a questionnaire which determine people's preferences in restaurants and the experience of booking a reservation to a restaurant. I learned about the pros and cons of booking a reservation and found the main problem people experience.
How often do you visit restaurants?
Usually, how long in advance do you book a reservation in a restaurant?
What are the test you perform before booking a reservation in a restaurant?
Describe your seating preferences in a restaurant and why?
50% visit restaurants once in two-three weeks.
80% book the reservation at least a week in advance.
65% said they want to choose the seating by themselves.
95% checking restaurant's reviews before booking.
I created a user journey map in order to understand the experience better from the user's prespective. This map represent the steps a user take to complete the task.
After I empathized with the user, I can now define a Problem Statement, which helps me focus on the main problem and solve it.
Crazy Eights | Paper Wireframes | Digital Wireframes
Come up with ideas using paper wireframes makes it easier to find out new solutions and explore features in the desired app. Deliver it to digital wireframes would be suited to address user pain points. In home screen I prioritized a quick reservation booking process.
I made sure that the creation of these digital wireframes were according to the findings and user’s pain points. These digital wireframes has changed more than once until the ﬁnal product. The key was to let the user decide the best time for him, check availability and even choose his own seating preferences. This prototype is showing the process of booking a reservation to Unique restaurant. This ﬂow can be used for a usability study with users.
Unmoderated Usability Study
I conducted two rounds of unmoderated usability study. One for the low-fidelity prototype, so we can have a guide for the mockups. The second one was on the high-ﬁdelity prototype and revealed what aspects of the mockups needed to improve.
How long does it take a user to book a reservation at the restaurant using the app?
What can I learn from the steps the users has to take in order to complete book a reservation?
How easy is to find and read the restaurant’s menu?
5 Participants - 2 Males, 3 Females between the ages of 21-38.
Unmoderated usability study.
Users were asked to perform tasks in a low-fidelity prototype.
15 Minutes per participants, in Israel, remote.
3 out of 5 struggled to navigate the app easily and smoothly.
3 out of 5 said that date and time should always be toggled in order to make changes when needed.
2 out of 5 could not get to the home page and complete the task.
Based on the theme that most users struggled to navigate the app easily and smoothly, an insight is users need to have a smooth navigation to all the pages of the prototype from anywhere.
Based on the theme that most users had dificulties with assigning date and time of the booking, an insight is users need to have the best way to toggle between date and time and to rewrite it if needed.
Based on the theme that most users get too confused when it comes to understand where the information is at many occasions, an insight is users should have the information they need prioritized and organized as well as the navigation.
High-Fidelity | UI Design | Interaction Design