If you haven't figure this out yet from my portfolio, I am a digital product designer and I work as a freelancer. As a freelancer, I have come across the struggle of trying to introduce new projects to potential clients. While I could talk about ways to effectively introduce new projects or attract clients, I would rather focus on what not to do when you have already found a potential client.
1. When presenting yourself and your experience, be truthful from your own perspective. If you have a positive outlook on your skills and experience, it will show in your presentation. Don't hold back any details, as even information that may seem insignificant to you can sometimes be more valuable than you think. For example, I have experience designing in various softwares or techniques and have also built responsive websites on non-code platforms, which is a completely different skill set. As a freelancer who provides UI UX design service and product design, these skills are a huge asset and can be useful when working with development teams. By highlighting these skills, I am emphasizing my value and strengths.
2. Honesty is key when it comes to building a relationship with clients. From my experience, clients would prefer honesty over a cheaper quote because they are sometimes looking for a long-term professional partnership. This can lead to a reliable relationship between the client and freelancer and a desire to continue working together, which ultimately results in financial stability for the freelancer.
3. Don't be afraid to admit if you don't understand a specific aspect of the project. Instead of pretending to know, show your weaknesses and offer creative solutions. A recent example I experienced was when a client wanted to build and design a responsive website on the Wix platform, which I am less familiar with compared to platforms like Wordpress, Webflow, and Elementor. Instead of pretending to be an expert, I told the client the truth and offered a paid pilot for a couple of pages to test my skills live. This way, the client doesn't waste time or money, and I get the opportunity to prove my abilities.
In conclusion, being transparent and honest about your skills and experience is crucial. It may be difficult to be honest about your weaknesses, but finding solutions to overcome them is possible. I have found that by being flexible and transparent in front of the client, it leads to success in the interpersonal aspect of the freelance industry.